PRIVACY POLICY
LAST UPDATED: March 21, 2024
SCOPE AND APPLICATION
Golden Entertainment, Inc. and its subsidiaries (“Golden” or “we”) want you to be familiar with how we collect, use, and disclose information.
Who we are:
CASINOS
The STRAT Hotel, Casino & Tower • Las Vegas, NV
Arizona Charlie's Casino & RV Park (Decatur and Boulder) • Las Vegas, NV
Aquarius Casino Resort • Laughlin, NV
Edgewater Casino Resort • Laughlin, NV
Pahrump Nugget Hotel & Casino • Pahrump, NV
Gold Town Casinos • Pahrump, NV
Lakeside Casino & RV Park • Pahrump, NV
TRADITIONAL TAVERNS
Southern & Northern Nevada
PT’s Pub
PT’s Gold
PT’s Ranch
Great American Pub
Lucky's
Sean Patrick’s
Sierra Gold
SG Bar
Sierra Junction
Golden Tavern Operations
This Privacy Policy describes our practices in connection with information that we collect through:
- Websites operated by us from which you are accessing this Privacy Policy;
- Software applications made available by us for use on computers and mobile devices (“apps”);
- Golden Entertainment Mobile Messaging Program;
- Email messages that we send to you that link to this Privacy Policy;
- Our social media pages; and
- Wi-Fi services that we provide in our resorts, casinos and other properties.
If you are a resident of California, Colorado, Connecticut, Utah, or Virginia, please see the section below, “Additional Information for Residents of California, Colorado, Connecticut, Utah, and Virginia,” for more information about our practices and your rights.
Personal Information
“Personal Information” is information that identifies you as an individual or relates to an identifiable individual. We collect such Personal Information as:
- Name
- Company
- Address
- Telephone and fax numbers
- Email address
- Payment card information
- Purchase and reservation information
- Your Internet protocol (IP) address, from which we may derive your approximate location
Unless we request it, we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) to us.
Collection of Personal Information
We collect Personal Information in a variety of ways, including:
- From You.
- We collect Personal Information from you when you choose to provide it, such as when you make a reservation, participate in a promotion, sign up to our mailing list, enroll in our Golden Entertainment Mobile Messaging Program, take a survey, seek information on weddings or meetings, register as a meeting planner, or provide feedback or suggestions or otherwise communicate with us.
- From Other Sources.
- We may also receive your Personal Information from other sources, such as third parties and publicly available sources, including, for example, reservations and ticketing services, social media platforms, publicly available databases, government agencies, credit references and financial crime prevention agencies, consumer reporting agencies, research companies, and event or joint marketing partners.
We need to collect Personal Information in order to provide the requested products and services to you. If you disclose any Personal Information relating to other people to us, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.
Use of Personal Information
We use Personal Information for the following purposes:
- Providing our products and services and fulfilling your requests.
- To process and fulfill reservations, provide you with our products and services, and provide you with related customer service.
- To respond to your inquiries and fulfill your requests and otherwise manage our relationship with you.
- To send administrative information to you, such as changes to our terms, conditions, and policies.
- Providing you with our newsletter or other marketing materials.
- To send you marketing related communications, with information about our services, products, offers and promotions, events, and other Golden Entertainment news.
- Analyzing Personal Information for business reporting and providing personalized services.
- To analyze or predict our users’ preferences in order to prepare aggregated trend reports on how our digital content is used so that we can improve our online services.
- To better understand your interests and preferences, so that we can personalize our interactions with you and provide you with content, information, and offers that we believe will be relevant and interesting to you.
- Aggregating and/or anonymizing Personal Information.
- We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other information for our use, which we may use and disclose for any purpose, as it no longer identifies you or any other individual.
- Accomplishing our business purposes.
- For data analysis, including to improve the efficiency of our services;
- For audits, to verify that our internal processes function as intended;
- To address legal, regulatory, or contractual requirements;
- For risk control and fraud and security monitoring purposes, such as to detect and prevent cyberattacks or attempts to commit identity theft or other fraud;
- To improve our properties, websites, Golden Entertainment Mobile Messaging program and mobile apps;
- To determine eligibility for casino credit;
- For developing new products and services;
- To process financial transactions;
- To notify you about promotions and special offers;
- To respond to your inquiries;
- For enhancing, improving, maintaining, or modifying our products and services, as well as undertaking quality and safety assurance measures;
- For identifying and understanding usage trends;
- For determining the effectiveness of our promotional campaigns; and
- For operating and expanding our business activities.
Disclosure of Personal Information
We disclose Personal Information:
- To our affiliates, for the purposes described in this Privacy Policy.
- To our service providers, to facilitate services they provide to us.
- Our service providers may provide such services as website hosting, mobile messaging, data analysis, information technology, customer service, email delivery, auditing, and other services.
Other Uses and Disclosures
We also use and disclose your Personal Information as necessary or appropriate, in particular when we have a legal obligation or legitimate interest to do so:
- To comply with applicable law and regulations.
- These may include laws outside your country of residence.
- To cooperate with law enforcement and government authorities.
- To respond to a request or to provide information when we believe necessary or appropriate.
- These may include authorities outside your country of residence.
- For other legal reasons.
- To enforce our terms and conditions or other agreements with our users and customers; and
- To protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others.
- In connection with a sale or business transaction.
- We have a legitimate interest in disclosing or transferring your Personal Information to a third party in connection with a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
OTHER INFORMATION
“Other Information” is information that does not reveal your specific identity or does not directly relate to an identifiable individual. We collect such Other Information as:
- Browser and device information
- App usage information
- Information collected through cookies, pixel tags, and other technologies
- Demographic and other information provided by you that does not reveal your specific identity
Collection of Other Information
We may collect Other Information in a variety of ways, including:
- Through your browser or device.
- Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type, screen resolution, operating system name and version, device manufacturer and model, language, and browser type and version. We use this information to ensure that our online services function properly.
- Through your use of our apps.
- When you download and use one of our apps, we may track and collect app usage information, such as the date and time the app on your device accesses our servers.
- Through the use of cookies and similar tracking technologies.
Cookies. Cookies are pieces of information stored directly on the computer that you are using and allow us to collect such information as browser type, time spent on our services, pages visited, language preferences, and other traffic information. We use the information for security purposes, to facilitate navigation, to display content more effectively, and to personalize your experience. We also gather statistical information about use of our online services in order to continually improve their design and functionality, understand how they are used, and assist us with resolving questions about them. If you do not want information collected through cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting cookies from a particular website. You may also wish to refer to the Electronic Privacy Information Center’s cookie page at www.epic.org/privacy/internet/cookies/. If you do not accept cookies, you may experience some inconvenience in your use of our online services.
Pixel tags. Pixel tags (also known as web beacons and clear GIFs) may be used to, among other things, track the actions of users of our online services (including email recipients), measure the success of our marketing campaigns, and compile statistics about use of our services and response rates.
Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of our online services and report on activities and trends. The service may also collect information about the use of other websites, apps, and online resources. You can learn about Google’s practices by going to https://www.google.com/policies/privacy/partners and opt out of them by downloading the Google Analytics opt-out browser add-on, available at //tools.google.com/dlpage/gaoptout.
Physical Location. We may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content. In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you do, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.
Advertising. We use third-party advertising companies to serve advertisements that may be of interest to you when you access and use our online services and other websites or online services. You may receive advertisements on any of your devices, based on information relating to your access to and use of our online services and other websites or online services, as well as on information received from third parties. These companies place or recognize a unique cookie on your browser, including through the use of pixel tags. They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop. If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit //optout.aboutads.info/#/ and //optout.networkadvertising.org/#/. You may download the AppChoices app at www.aboutads.info/appchoices to opt out in mobile apps.
Adobe Flash technology (including Flash Local Shared Objects (“Flash LSOs”)) and other similar technologies. We may use Flash LSOs and other technologies to, among other things, collect and store information about your use of our online services. If you do not want Flash LSOs stored on your computer, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained in the Website Storage Settings Panel. You can also go to the Global Storage Settings Panel and follow the instructions. Setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications.
We do not currently respond to browser do-not-track signals.
Uses and Disclosures of Other Information
We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed in this Privacy Policy. If we combine Other Information with Personal Information, we will treat the combined information as Personal Information.
SECURITY
We seek to use reasonable organizational, technical, and administrative measures designed to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Us” section below.
CHOICES AND ACCESS
You may opt out from receiving marketing emails from us by following the instructions contained in each such email. If you opt out, we may still send you important administrative messages, from which you cannot opt out.
If you wish to update or change your profile information, you can do so by logging into your account with us online at truerewards.com if you have true rewards players club account or by going to [email protected].
For California, Colorado, Connecticut, Utah, and Virginia residents: If you are a resident of California or Virginia, please see the section below, “Additional Information for Residents of California, Colorado, Connecticut, Utah, and Virginia,” for additional information about your rights.
For Nevada residents: We do not sell Covered Information, as defined under Nevada law. If you are a Nevada resident and have any questions, please email us at [email protected].
RETENTION PERIOD
We retain Personal Information for as long as needed or permitted to fulfill the purpose(s) for which it was obtained, including to satisfy any legal, compliance, accounting, or reporting requirements, and consistent with applicable law. The criteria used to determine our retention periods include:
- The length of time we have an ongoing relationship with you and provide our products and services to you (for example, for as long as you continue to use our digital services);
- Whether there is a legal obligation to which we are subject (for example, to keep records of your transactions for a certain period of time); or
- Whether retention is advisable in light of our legal position, such as in regard to applicable statutes of limitations, litigation, or regulatory investigations.
THIRD-PARTY SERVICES
This Privacy Policy does not address, and we are not responsible for, the privacy, security, or other practices of any third parties, including any third party operating a website or service to which our online services link. The inclusion of a link on our online services does not imply endorsement of the linked site or service by us or our affiliates.
In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Apple, Google, Microsoft, RIM, or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including with respect to any Personal Information you disclose to other organizations through or in connection with our apps or our social media pages.
If you have chosen to sign up with our partner Rakuten Advertising, then Rakuten may collect your personal information when you interact with our site. The collection and use of this information is subject to Rakuten’s privacy policy, located at https://rakutenadvertising.com/legal-notices/services-privacy-policy/. You can send a privacy rights request to Rakuten by going to https://rakutenadvertising.com/legal-notices/services-privacy-rights-request-form/.
USE OF OUR SERVICES BY MINORS
Our services are not directed to individuals under the age of twenty-one (21), and we do not knowingly collect Personal Information from individuals under age 21, except for our SkyJump attraction. Individuals age 14 and over may make a reservation on this attraction.
JURISDICTIONAL ISSUES
We are located in the United States. We may store and process your Personal Information in any country where we have facilities or in which we engage service providers. You understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country.
UPDATES TO THIS PRIVACY POLICY
The “Last Updated” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on our online services.
CONTACT US
Golden Entertainment, Inc., located at 6595 S. Jones Blvd., Las Vegas, Nevada, is the entity responsible for collection, use, and disclosure of your Personal Information under this Privacy Policy.
If you have questions about this Privacy Policy, please contact us at [email protected] or:
Legal Department
Golden Entertainment, Inc.
6595 S. Jones Blvd.
Las Vegas, NV 89118
Because email communications are not always secure, please do not include credit card or other sensitive data in your emails to us.
ADDITIONAL INFORMATION FOR RESIDENTS OF CALIFORNIA, COLORADO, CONNECTICUT, UTAH, AND VIRGINIA
This section supplements the above Privacy Policy and provides additional details regarding our collection, use, and disclosure of Personal Information relating to residents of California, Colorado, Connecticut, Utah, and Virginia. If you are a California resident and our prospective, current, or former employee or contractor or an emergency contacts or benefits recipient of any such employee or contractor, please click here to read our privacy notice applicable to you.
Collection, Disclosure, Sale, Sharing, and Processing of Personal Information
The following chart details which categories of Personal Information we collect and process, as well as which categories of Personal Information we disclose to third parties for our operational business purposes, including within the 12 months preceding the date this Privacy Policy was last updated. The chart also details the categories of Personal Information that we “sell” or share” for purposes of cross-context behavioral or targeted advertising, including within the preceding 12 months.
Certain U.S. state privacy laws define “sale” as disclosing Personal Information in exchange for “monetary or other valuable consideration.” Although some of the ways in which we share your information are technically “sales” under such laws, we do NOT “sell” your Personal Information for money.
Categories of Personal Information | Disclosed to Which Categories of Third Parties for Operational Business Purposes | Sold to Which Categories of Third Parties | Shared with Which Categories of Third Parties for Cross-Context Behavioral or Targeted Advertising | Processing Purposes (see “Use of Personal Information” above for a detailed description of each Processing Purpose) |
---|---|---|---|---|
Identifiers, such as name, contact information, and online identifiers, and government-issued identifiers | Our affiliates and service providers | Ad networks | Ad networks | • Providing our products and services and fulfilling your requests • Providing you with our newsletter or other marketing materials • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes |
Personal information as defined in the California customer records law, such as payment card information and government-issued ID numbers | Our affiliates and service providers | None | None | • Providing our products and services and fulfilling your requests • Analyzing Personal Information for business reporting • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes |
Protected Class Information, such as characteristics of protected classifications under California or federal law, such as sex and marital status | Our affiliates and service providers | None | None | • Providing our products and services and fulfilling your requests • Analyzing Personal Information for business reporting • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes |
Commercial Information, such as transaction information and purchase history | Our affiliates and service providers | None | None | • Providing our products and services and fulfilling your requests • Analyzing Personal Information for business reporting • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes |
Internet or network activity information, such as browsing history, and interactions with our website | Our affiliates and service providers | Ad networks | Ad networks | • Providing our products and services and fulfilling your requests • Providing you with our newsletter or other marketing materials • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes |
Geolocation Data, such as device location | Our affiliates and service providers | None | None | • Providing our products and services and fulfilling your requests • Analyzing Personal Information for business reporting • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes |
Audio/Video Data. Audio, electronic, visual, similar information, such as call and video recordings | Our affiliates and service providers | None | None | • Providing our products and services and fulfilling your requests • Analyzing Personal Information for business reporting • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes |
Employment Information. Professional or employment-related information, such as work history, current employer, and business contact information | Our affiliates and service providers | None | None | • Providing our products and services and fulfilling your requests • Analyzing Personal Information for business reporting • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes |
Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics | Our affiliates and service providers | Ad networks | Ad networks | • Providing our products and services and fulfilling your requests • Providing you with our newsletter or other marketing materials • Analyzing Personal Information for business reporting and providing personalized services • Aggregating and/or anonymizing Personal Information • Accomplishing our business purposes |
Sensitive Personal Information • Personal Information that reveals an individual’s social security, driver’s license, state identification card, or passport number; account log-in in combination with any required security or access code, password, or credentials allowing access to an account; precise geolocation; racial or ethnic origin |
Our affiliates and service providers | None | None | See “Purposes for the Collection, Processing, and Disclosure of Sensitive Personal Information,” below. |
We do not knowingly “sell” or “share” (for purposes of cross-context behavioral or targeted advertising) the Personal Information, including the Sensitive Personal Information, of minors under 16 years of age.
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
Purposes for the Collection, Processing, and Disclosure of Sensitive Personal Information
Subject to your consent where required by applicable law, we collect, process, and disclose Sensitive Personal Information for purposes of: [providing goods or services as requested; ensuring safety, security, and integrity; countering wrongful or unlawful actions; short term transient use such as displaying first party, non-personalized advertising; performing services for our business, including maintaining and servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of our business; activities relating to quality and safety control or product improvement; and other collection and processing that is not for the purpose of inferring characteristics about an individual. We do not use Sensitive Personal Information beyond these purposes.
Individual Rights and Requests
Subject to applicable law, you may make the following requests:
- 1. You may request to know whether we process your Personal Information, and to access such Personal Information.
- a. If you are a California resident, you may request that we disclose to you the following information:
- i. The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information;
- ii. The business or commercial purpose for collecting, selling, or sharing Personal Information about you;
- iii. The categories of Personal Information about you that we sold or shared (as defined under the applicable privacy law) and the categories of third parties to whom we sold or shared such Personal Information; and
- iv. The categories of Personal Information about you that we otherwise disclosed, and the categories of third parties to whom we disclosed such Personal Information (if applicable).
- a. If you are a California resident, you may request that we disclose to you the following information:
- 2. You may request to correct inaccuracies in your Personal Information.
- 3. You may request to have your Personal Information deleted.
- 4. You may request to receive a copy of your Personal Information, including specific pieces of Personal Information, including, where applicable, to obtain a copy of the Personal Information you provided to us in a portable format.
- 5. You may request to opt out of the “sale” of your Personal Information.
- 6. You may request to opt out of targeted advertising, including the “sharing” of your Personal Information for purposes of cross-context behavioral advertising.
We will not unlawfully discriminate against you for exercising your rights under applicable privacy law. To make a privacy request, please click here at [email protected] or call us at 888-236-8876. We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request. We may need to request additional Personal Information from you, such as name, email address, and mailing address, in order to verify your identity and protect against fraudulent requests. If you make a request to delete, we may ask you to confirm your request before we delete your Personal Information.
To request to opt out of any future “sales” of your Personal Information and/or “sharing” of your Personal Information for purposes of cross-context behavioral advertising or any future processing for purposes of targeted advertising, click here at [email protected].
Appeal Process
If you are a resident of Colorado, Connecticut, or Virginia and we refuse to take action on your request, you may appeal our refusal within a reasonable period after you have received notice of the refusal. You may file an appeal by clicking here at [email protected] or calling us at 888-236-8876.
Authorized Agents
If an agent would like to make a request on your behalf as permitted under applicable law, the agent may use the submission methods noted in the section entitled “Individual Requests.” As part of our verification process, we may request that the agent provide, as applicable, proof concerning his or her status as an authorized agent. In addition, we may require that you verify your identity as described in the section entitled “Individual Requests” or confirm that you provided the agent permission to submit the request.
De-Identified Information
Where we maintain or use de-identified information, we will continue to maintain and use the de-identified information only in a de-identified fashion and will not attempt to re-identify the information.
NOTICE OF FINANCIAL INCENTIVE / REWARDS PROGRAM
The California Consumer Privacy Act’s (“CCPA”) implementing regulations define a “financial incentive” as a program, benefit, or other offering “for the collection, retention, sale, or sharing of personal information.” Likewise, the Colorado Privacy Act’s (“CPA”) implementing rules define a “Bona Fide Loyalty Program” as a program “established for the genuine purpose of providing discounts, rewards, or other actual value” to members that voluntarily participate in the program. Golden offers customers the opportunity to participate in its True Rewards Program (the “Program”), which may provide benefits, including points that can be redeemed at any of our casinos or taverns, to those who choose to join (the “members”). Those benefits are described along with other material terms here.
Collecting members’ personal information (including name, email address, and phone number) allows Golden to operate the Program and provide membership benefits. Golden uses members’ personal information to award and redeem Program benefits. Otherwise, the types of personal information that Golden collects from members are generally similar to the types of personal information that Golden collects from individuals who are not members. The amount of personal information that Golden collects from a member or non-member may vary and depends on the interactions that the member or non-member has with Golden.
Golden “sells,” “shares,” and uses for “targeted advertising,” as the terms are defined under the CCPA and the CPA, personal information of both members and non-members to third parties to personalize online advertising content, as described above under “Collection, Disclosure, Sale, Sharing, and Processing of Personal Information,” above. The following details are disclosed in here Golden’s “Additional Information for Residents of California, Colorado, Connecticut, Utah, and Virginia,” at [email protected]:
- Categories of personal information “sold” to third parties;
- Categories of personal information processed for purposes of targeted advertising; and
- Categories of third parties that will receive members’ personal information, including sensitive personal information.
Golden estimates the value of a member’s personal information to Golden, solely for purposes of the CCPA and pursuant to the valuation options mandated by the CCPA regulations, to be reasonably related to the value of the benefits that members obtain through participating in the Program. Golden bases this good faith estimate on: the value that arises from Golden’s commercial relationships, such as with business partners, vendors, and customers; the costs and expenses Golden incurs in offering benefits to members; the types of benefits provided; and the collection, use, and retention of the personal information of consumers who have voluntarily signed up and chosen to remain members. The value of Program benefits to members varies significantly because individual members take advantage of Program benefits in different ways and to varying degrees.
You may join the Program on our website at https://www.goldenent.com/ or at one of our casinos or taverns.
Members who are California or Colorado residents may exercise their privacy rights, including the rights to know, correct, and opt out of the “sale” or “sharing” of personal information, without any impact on their membership status or eligibility to receive benefits, and members who exercise their privacy rights receive the same benefits as members who do not. If a member exercises their deletion right by choosing to delete their personal information, then Golden will no longer be able to contact them in order to provide them with the Program benefits once Golden has honored their deletion request.
You may opt out of the Program at any time by notifying Golden at [email protected].